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Research papers

Streamlining the innovation process to maximize efficiency

With the advent of digital innovation in research, consumers have evolved from closely watched subjects to partners, collaborators and co-creators. This paper explores the role of market research in facilitating the innovation process. The authors...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Allen Cai, Ching Ling Ng
Company: Labbrand
May 9, 2017
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Citation

Cai and Ng (2017a, May 09). Streamlining the innovation process to maximize efficiency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/streamlining-the-innovation-process-to-maximize-efficiency